Google Analytic has fast become one of the most popular website Analytics applications used by web designers and online businesses today. If you’re not yet familiar with its wide range of tools, or if you’re yet to be convinced that Google Analytic is for you, here’s what it’s all about…
Is Google Analytic For You?
What Does It Do?
Google Analytics performs a detailed
analysis of a website’s functionality. It allows you to get a clearer
picture of how your site is used.
For example: you’ll learn how many
people per day leave your site without clicking a single link (known as
bounce rate), you’ll find out which pages are most frequently landed on,
which channels direct the most traffic and which routes are most likely
to lead to commercial results.
Armed with this information, you can
begin to make tailored improvements to address your site’s particular
needs.
Here are some examples of the data that you can find in Google Analytics;
Who Is It For?
Anyone with a website or an online
business can make use of Google Analytics. It’s an application for
anyone who wants to learn how best to improve their site in order to
achieve goals, whether this is the number of T-shirts sold, customer
surveys completed or business inquiries received.
Visit Tracking
Analytics allows you to separate site
users into a number of different categories. For example, an e-commerce
site might use categories such as: ‘new user,’ ‘new users who create
accounts,’ ‘new users who add to cart,’ ‘new users who purchase,’ etc.
You can also track the activity of
returning visitors—to see who comes back to browse products or purchase
or who continues to land on the site without taking further action.
New vs. Returning Visitors
Conversion Rate Optimization
Once you know more about who is visiting
your site, how long they stay and what they do there, you can start to
work on your Conversion Rate Optimization. This means holding attention
for longer, getting more clicks, more views or more sales.
Set Fresh Targets
Analytics allows you to set a range of
goals, from keeping people interested in your site or getting more
customers to add themselves to your mailing list and (via the
‘e-commerce’ feature) keeping track of sales and revenue.
By dividing
your targets into simple categories, you’ll be able to effectively
measure your progress in each. For example: if you’ve improved your
interface and customers are spending longer browsing your products,
that’s a great result.
If this still isn’t translating to sales then
perhaps you need to work on creating a more intuitive route to take
users from cart to checkout.
Widen Your Platform
One of the most useful features of Google
Analytics is that you can see how many people are accessing your site
through a tablet or mobile.
Mobile Device Info
If your site doesn’t offer great functionality to mobile users, this could affect conversion rates. Make sure that your site is accessible to everyone, however they reach you.
Stay Informed
‘Intelligence’ is a new feature of
Analytics that allows you to keep on top of the information that Google
Analytics provides.
It allows users to customize their update settings,
so when a certain kind of data is received – when a particular route is
followed or a number of sales have been made – an update will be sent
you as an email notification.
Social Media
If your website is linked to social media
sites, Analytics will help you to see how effective these are at
directing traffic back to your site. You can see how many visits came
via Twitter or Facebook and experiment with improving your use of these tools to see how more traffic might encouraged.
Social Media
Once you know where you can improve, you can set about working to fix those aspects and ultimately grow your website.
Keen to give it a go but not sure where to start? Using a whole new application – particularly one as intricate and multi-functional as Google Analytics – can feel like an intimidating move.
But you can make life easy for yourself when you follow the step-by-step directions contained within this simple Google Analytics guide.
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